Rakuten US Subsidiary Begins Accepting Bitcoin
Rakuten Super Logistics, an order logistics company owned by Japan-based e-commerce giant Rakuten, has begun accepting bitcoin payments for its shipping services.
The integration comes nearly a month after speculation began that the e-commerce company, which earns roughly ¥518.6 billion or $5bn USD, could soon leverage bitcoin as a payment method. In July, CEO Hiroshi Mikitani said in a speech that he believes Rakuten will adopt bitcoin “sooner or later”.
As reported by Tech In Asia, Rakuten Super Logistics cited consumer demand as the reason for the decision.
Company CEO Joseph DiSorbo said that by adopting bitcoin, the company has opened itself up to previous untapped customer bases, noting:
“We are working to apply this new technology to the benefit of market participants, especially those who can’t now easily access the global e-commerce marketplace.”
CoinDesk is monitoring this developing story.
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